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Marketing - Sales - Fundraising
Phone:
c 310-944-4394
Email:
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Address:
28 Claudet Way
Eastchester, NY 10709​
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LinkedIn:
LORI
De La Parra
Click here to check out my LinkedIn profile
Hello! I'm Lori
I am a business professional with a diverse background in marketing, sales, and fundraising. Over the past six years, I’ve honed my skills as a real estate agent, helping clients make informed, impactful decisions on one of the largest investments in their lifetime. As the industry continues to evolve, I have decided to pivot back into the private sector where my passion for strategic growth and relationship-building can make an impact to any organization.
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Throughout my career, I’ve developed a strong foundation in driving revenue, creating and executing marketing strategies, and building lasting connections with clients and stakeholders. My experience spans across various industries, and I’m eager to bring my expertise in raising money to new opportunities
EXPERIENCE
2008
VP, Ad Sales & Business Development
2018-2019
2019-2020
2020-2024
Licensed Real Estate Salesperson
PURPLEBRICKS, INC.
RE/MAX DISTINGUISHED HOMES & PROPERTIES
SOTHEBY'S INTERNATIONAL REALTY
Help clients buy and sell property in Westchester. County, NY, with a focus on the luxury market
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Source clients
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Present, create, and oversee marketing campaigns
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Oversee process from listing, to offer, to closing
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Social media, email marketing, video marketing
2010-2012
Director of Marketing & Business Development
WFOR-TV, CBS SOUTH FLORIDA
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Manage a team of 11 media account executives
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Project manager for $1.2 million federal grant
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Station liaison with external vendors and consultants
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Develop promotional concepts and sponsorship opportunities for advertisers
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Oversee production of on-air and online elements, and insure execution of the promotion
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Extensive analysis of qualitative, quantitative and industry specific research
1997-2007
VP, Marketing & Business Development
Local Sales Manager
2009-2010
Director of Corporate Partnerships
MAJOR LEAGUE SOCCER, CHIVAS USA
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Responsible for selling cross-platform promotional solutions for Chivas USA-the MLS soccer franchise in Los Angeles
2008
VP, Ad Sales & Business Development
INSTANT ACCESS MEDIA
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Home-based sales/business development position
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100% new business development position for start-up digital out-of-home network targeting young adults and men
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1997-2007
VP, Marketing & Business Development
Local Sales Manager
UNIVISION TELEVISION GROUP
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Ten years of sales management, marketing and business development for America's leading Spanish-language Television Company
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Led sales teams in both Sacramento (start-up) and the flagship station in Los Angeles
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Business development leader in both East and West Regions, presenting opportunities to C-level, Fortune 500 clients
1995-1997
Marketing Account Executive, KCNC-TV CBS Denver
1993-1995
Local Account Executive, KFMB-TV CBS San Diego
EDUCATION
CLIENTS
CLIENTS
ADDITIONAL TRAINING
Dale Carnegie Sales Course
Dale Carnegie Sales Advantage
Heiman Miller Sales Training
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Bachelor's of Arts, Communications
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Graduate with Honors
3.7 GPA
Phi Beta Kappa
Took full course load while working full-time
Associates of Arts, Liberal Studies
FULLERTON COLLEGE
Graduate with Honors
3.66 GPA
Self funded education
VOLUNTEER WORK
Eastchester Youth Soccer-Boys Team Manager
Girl Scout Troop 2508
Fundraising for MD Anderson Cancer Center
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ADDITIONAL TRAINING
Dale Carnegie Sales Course
Dale Carnegie Sales Advantage
Heiman Miller Sales Training
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1993
Bachelor's of Arts, Communications
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Graduate with Honors
3.7 GPA
Phi Beta Kappa
Took full course load while working full-time
1991
Associates of Arts, Liberal Studies
FULLERTON COLLEGE
Graduate with Honors
3.66 GPA
Self funded education
ADDITIONAL TRAINING
Dale Carnegie Sales Course
Dale Carnegie Sales Advantage
Heiman Miller Sales Training
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1993
Bachelor's of Arts, Communications
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Graduate with Honors
3.7 GPA
Phi Beta Kappa
Took full course load while working full-time
1991
Associates of Arts, Liberal Studies
FULLERTON COLLEGE
Graduate with Honors
3.66 GPA
Self funded education
ADDITIONAL TRAINING
Dale Carnegie Sales Course
Dale Carnegie Sales Advantage
Heiman Miller Sales Training
Ninja Sales
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SKILLS
Microsoft Excel
Microsoft Word
Power Point
Google Suite
Canva
Social Media Platforms
